However, it is becoming increasingly evident that the fascination with design is not longer confined to products, packaging, and clothing.然而，它正變得越來越明顯，與度假村VI設計的魅力不再局限于產品，包裝，服裝。 The influence of design and its evolution and integration into ones life is beginning to present itself in more and more diverse areas including processes, management styles, and organizational structures.它的度假村VI設計和演變成的生命一體化的影響，開始出現在越來越多的不同領域，包括程序，管理風格，組織結構本身。 As the editor of  magazine once illustrated the difference between companies containing ordinary brands and charismatic brands in two succinct sentences: “Microsoft CEO Steve Ballmer is famous for a crazy video in which he yells, “I—love—this—company!” In the case of Apple, it's the customers who shout that.” His point was that in the past Microsoft customers remained loyal to their brand because they were ignorant of any other option.作為該雜志的編輯Windows 的一次簡潔的說明了企業之間的差異句子包含兩個品牌和普通品牌的魅力：“微軟首席執行官史蒂夫鮑爾默是一個瘋狂的著名影片中，他大聲問道：”我，愛情本公司內部的！“對蘋果而言，它的客戶誰喊。“他的觀點是，在過去的微軟客戶仍然忠于自己的品牌，因為他們是無知的任何其他選擇。 Today, companies like Apple have proved that there are other options, and as a result have used design to build real loyalty amongst their users. 今天，蘋果公司，如已證明，有其他選項，因此已經使用他們的用戶度假村VI設計，以建立真正的忠誠之間。 蘋果度假村VI設計evolution.jpg
As stated above this design, however, is not something that is only seen with the eye.正如上文所述這種度假村VI設計，但并不是這只是用眼睛看到。 As Apple, Volkswagen, and others haev pointed out change and innovation does not have to be derived from crisis.隨著蘋果，大眾汽車，和其他人所指出的變革與創新并不一定是從危機中得出。 They have realized that to be an agile and dynamic company that can evolve with society, the core of their business must be agile as well and they imbed this inventiveness in the core of their brands.他們已經意識到，要成為一個敏捷和活力的公司，可以與社會發展，其經營的核心必須是靈活的，而且他們埋藏在他們這個品牌的核心創造力。