如何影響了泰州酒店企業(yè)品牌的洞察力,反之亦然。的重新定位

Posted on貼在 January 8, 20102010年1月8日||Category:類別: UK Brand Logos英國商標

Although British Gas officially rebranded almost five years ago, this雖然英國燃氣正式改名幾乎五年前,這個brand品牌has been in an almost constant state of transition ever since. 已經在一個幾乎恒定過渡狀態(tài)至今。A lot of this change is dictated by the nature of the energy industry. 很多這種改變體制是由大自然的能源產業(yè)。However, looking at the company’s recent changes gives insight into how brands affect businesses and vice versa.然而,看著公司的最新變化
泰州酒店VI設計 如何影響了泰州酒店企業(yè)品牌的洞察力,反之亦然。

Brands are not just about image, but about a promise as well.品牌并不僅僅是形象,但關于一個承諾。The customer experience is as important as the overall business strategy, or even more so. 客戶體驗,作為重要的總體業(yè)務的策略,或更是如此。Making a promise that customers can believe in and then following up on that promise will create loyalty and differentiate your small business from the many competitors out there. 做出承諾,客戶可以相信的,并隨著在那個承諾會創(chuàng)造忠誠和區(qū)分你的小生意從許多競爭對手。This is a recipe for success in any market. 這是一個成功的秘訣在任何市場。I have seen this first hand when we called the British Gas Home Care for a small issue we had with our central heating in our London home. 我看這第一手我們打電話時英國燃氣回家照顧一個小問題的我們在我們的倫敦中央暖氣回家。The這engineer工程師came a few hours earlier than promised, spent twice as long as promised checking out the entire heating system and not just the problem area and really did a great job.就在幾個小時前,花了兩次比承諾只要答應注視整個供暖系統(tǒng)的問題而不只是面積和真的做得很好。

With this progressive marketing philosophy in mind,這個進步營銷哲學在內心,a major part of British Gas’s rebranding was making a new and more relevant brand promise. 英國的一個主要部分氣體的重新定位是制造一個新的和更相關的品牌承諾。This was shown in their strapline, ‘Doing the Right Thing’. 這是在這個專欄還顯示:“做正確的事”。This brand promise has became the core of the new British Gas brand, transforming the way the company markets itself and interacts with customers.這個品牌承諾已成為新的英國的核心品牌,把路氣體公司與客戶互動市場本身。