深圳酒店VI設計科學博物館揭開未來的標志

Posted on貼在 October 11, 201010月11日||Category:類別: UK Brand Logos英國商標

The London Science Museum has for years used a logo that was simple, with the name in a plain lower case font and a mathematically inspired image to the right. 倫敦科學博物館多年來一直使用一個標識,很簡單,一個普通的名字小寫字體和圖片右側數學靈感。There is very little about the很少有關于logo design標志設計that is original or memorable, which the museum felt might be to its detriment. 這是最初的感覺令人難忘,可能是其博物館的害處。To solve this problem, the museum recently introduced a new logo, one that has a strong sense of personality, a futuristic sensibility, and even a mild dose of controversy.要解決這個問題,這個博物館最近推出了一個新的標志,一個有著很強的個性,未來感性,甚至一個溫和的劑量的爭議。

This logo design is not an end unto itself, but an integral part of a fresh new identity. 這個標志設計不是一個結束對本身,而是一個不可分割的一部分,一個新的身份。Gone is the clean, corporate image of yesteryear; the new logo features the name of the museum written in a solid block of squarely shaped, space age print. 經過清洗、企業(yè)形象,那么;新商標的名字寫在一個博物館固體塊狀的成型,太空時代的直接打印深圳酒店VI設計。This print is repeated in advertisements and throughout the museum, with the intention of making it a recognizable piece of the museum.這張照片是在廣告重復和整個博物館,目的是使一個可辨認的塊博物館。

Several people have complained that the new font is a little hard to read, but this may be part of its message. 一些人抱怨新字體是一個小小的很難理解,但這可能是其信息的一部分。The idea has been introduced that, like this typeface, science often needs ‘decoding’. 公司的理念一直是介紹,這樣字體,科學往往需要“解碼”。The purpose of the museum is not to tell people how to think, but to decode science and let visitors make their own theories. 博物館的目的不是要告訴人們如何思考,但解碼科學和讓觀眾使他們自己的理論。While some balk at the new logo design, others find it refreshingly different.雖然有些不惜新標識語設計,別人發(fā)現它令人耳目一新不同。