廣元酒店VI設計營銷活動似乎已經是成功的廣元品牌設計。巴克萊:營銷壞了

Posted on貼在 October 22, 20102010年10月22||Category:類別: UK Brand Logos英國商標

Marketing and branding are never sure-fire, guaranteed means of success, especially when your company is in the middle of one of the largest banking scandals in the history of the UK. 廣元酒店VI設計市場營銷和品牌從不可靠的手段,保證成功,尤其當你的公司是在中間的一個歷史上最大的銀行丑聞的英國。Barclays is seeing this now, with a rather clever marketing campaign turned nasty due to the work of a few overzealous protesters turned vandals. 看到這個巴克萊現在,以一種相當聰明的營銷活動的工作厭煩了由于過分了一些抗議者野蠻人。After these recent events, people in the UK may never again look at Barclays the same.最近這些事件后,英國人可能永遠無法再看看巴克萊一樣。

People all over the UK are familiar with the oft seen sky blue Barclays logo, more so now than ever due to a ￡25 million campaign that featured a sticker with their logo attached to rental cycles all over London. 各地的人都很熟悉的英國的巴克萊銀行常常看到天空的藍標志,現在比以往任何時候都由于￡2500萬年的競選運動中,表現了一個貼紙與他們的標志在租賃在倫敦周期。This was intended to make Barclays seem like an organic part of the city as well as a younger, greener choice for banking and investment. 這是為了讓巴克萊覺得這個城市的有機組成部分以及綠色選擇年輕、銀行和投資。For a few days, people in the city saw the Barclays logo wherever they went, and the marketing campaign appeared to have been successful.幾天,在城里的人看到這支標志,無論他們到什么地方,廣元酒店VI設計營銷活動似乎已經是成功的廣元品牌設計。

However, a variety of recent news brought another take on Barclays. 然而,各種各樣的最近的新聞帶來了另一個接受巴克萊。Poorly thought out loans; improper acquisitions; billions of pounds in taxpayer funds… it seems that there is no end to the bad news about this finance company. 思慮不周;不適當的并購貸款;數十億英鎊的納稅人的資金…似乎也就沒有盡頭的壞消息關于這個金融公司。