潼南商標(biāo)標(biāo)識(shí)設(shè)計(jì)The strapline has undergone a much larger transformation. ‘We live electricals’ was a good representative of the brand, but it lacked any personality or branding power. 在這個(gè)專(zhuān)欄還經(jīng)歷了一個(gè)更大的轉(zhuǎn)變。“我們生活電器”是一個(gè)很好的代表性的品牌,但它沒(méi)有任何人格或品牌的力量。The new wording is ‘Come and Play’, which has endless branding possibilities. 新措詞的嬉戲,品牌的擁有無(wú)限的可能性。The phrase is already being used in advertising, with television spots showing employees enjoying the merchandise in less busy moments. 這一短語(yǔ)已被應(yīng)用于廣告,在電視上顯示員工享受斑點(diǎn)商品,那么擁擠的時(shí)刻。This also mirrors a shift in the customers’ perception of electricals, with an increasing emphasis on making everyday devices fun and user-friendly.這也反映了一個(gè)改變客戶(hù)感知的電器,加大強(qiáng)調(diào)日常設(shè)備制造樂(lè)趣,用戶(hù)使用方便。

Because Comet is not exactly known for a positive buying experience or good customer service, this change in brand will have to be paired with a change in the way the store does business. 潼南商標(biāo)標(biāo)識(shí)設(shè)計(jì)因?yàn)殄缧鞘遣煌耆酪粋€(gè)積極的購(gòu)買(mǎi)經(jīng)驗(yàn)和良好的客戶(hù)服務(wù),這一變化在品牌必須引進(jìn)改變做生意的商店。However, the new identity may convince disgruntled former customers to give the store a second try. 然而,新身份可能說(shuō)服心懷不滿的前客戶(hù)給商店再試試。If the stores are made more fun and better service is offered, the Comet rebranding will be successful.如果商店由更有趣、更好的服務(wù)提供,彗星的重新定位會(huì)成功的。

The new brand was born this fall with a new advertising campaign, but we are just now seeing the transformation completed. 新品牌誕生這倒在一項(xiàng)新的廣告活動(dòng),但我們正看到改造完成。Will the new identity be as effective as the old one? 將新身份是一樣有效的舊的?Judging from the well-crafted logo design and marketing, we think it will.從那個(gè)精巧的標(biāo)志設(shè)計(jì)和營(yíng)銷(xiāo),我們認(rèn)為它會(huì)的。

If a brand has developed a somewhat negative image in the eyes of consumers, rebranding is an essential part of building a new reputation. 如果一個(gè)品牌已經(jīng)發(fā)展出一種有點(diǎn)負(fù)面形象的眼中,消費(fèi)者,重新定位是一個(gè)重要的部分建造一個(gè)新的聲譽(yù)。The new logo design and new identity signal that the store in question has changed. 新商標(biāo)的設(shè)計(jì)和新身份信號(hào)到商店在問(wèn)題發(fā)生了變化。Comet may have a lot of baggage to deal with, but this is common in retail chains. 慧星有很多行李要處理,但這是普通零售鏈。If your business needs a fresh external identity to represent internal changes, consulting with a branding expert and a logo designer is an essential part of beginning the process.如果你的企業(yè)需要一個(gè)新的外部身份代表內(nèi)部的變化,在咨詢(xún)專(zhuān)家、潼南商標(biāo)標(biāo)識(shí)設(shè)計(jì)是必不可少的一部分開(kāi)始這個(gè)過(guò)程。