英國酒店VI設計之營銷手法那些值得我們學習呢!

英國的設計是非常前節(jié)的,我們特別要學習他們的營銷手法,和平面設計的創(chuàng)意,在這里,他們的原創(chuàng)意是非常大的,我們要好好運他們的色彩規(guī)劃.Given the shortcomings of the old logo, we expected that almost any new logo design would be an improvement. 給定的缺點,我們預期的舊標識,幾乎任何一個新標識語設計是一個進步。However, this logo is not just an improvement, but a great new identity. 然而,這個標志,不僅是一個進步,但是一個偉大的新身份。The name is written in the rounded letters that we see so often in UK logo design, but the image is the real winner. 名字是字母寫在我們所見的圓形經(jīng)常在英國標識語設計,但是想象力是真正的贏家。Two diagonal lines are placed next to each other so that they appear to be a traditional railway track. 兩個斜線放置一個接一個,他們似乎是一個傳統(tǒng)的鐵軌。The diagonal orientation gives them a sense of movement also makes them more visually interesting. 給了他們一個對角線方向移動的感覺也會使得他們更加有視覺有趣。In addition, angled lines have been used in graphics representing railways several times over history, making this a kind of archetypical image for the industry.此外,直角線已應用于圖形代表鐵路的數(shù)倍以上的歷史、制作一種原型的形象,整個產(chǎn)業(yè)的發(fā)展。

設計在背就里里.This UK logo design is generally seen in a red and grey colour palette, but it has been used in a variety of colours in marketing and other materials representing the National Railway Museum. 這個英國通常出現(xiàn)在標志設計一個紅色和灰色顏色調色板,但是它已經(jīng)被用于各種顏色,營銷和其他材料代表全國鐵路博物館。The simple, graphic nature of the image makes it easy to use alone, and overlaid on different images. 簡單的,圖形圖像的性質使其易于使用的孤單,覆蓋了不同的圖像。This is important because museums generally use their logo in a variety of sizes and contexts, and thus need a high degree of flexibility.這很重要,因為他們的標志在博物館一般使用多種尺寸和背景,因此需要一個高度的靈活性。

Companies and organisations all over the UK are changing their logo designs and brands to appeal more to their customer base. 公司和組織全英國正在改變它們的標志設計和品牌,吸引更多的客戶基礎。With a recession overtaking the nation, many UK consumers are being more selective about how they spend their hard-earned pounds. 與經(jīng)濟衰退前的國家,許多英國消費者對他們是更有選擇性花他們辛苦賺來的英鎊。Having a great logo design and brand designed by a professional UK logo designer is essential to maintaining your business in these hard times.擁有一個偉大的標志設計、品牌設計專業(yè)的英國設計師必須保持標志貴公司在這些困難時期。創(chuàng)意原自是這里的.