酒店文化與酒店形象設計中的風格和文化氣氛

   作為國際化的現(xiàn)代的社會中，酒店的文化與酒店的形象設計是關聯(lián)在一起的，而且酒店的精、氣、神必須聯(lián)系在一起，作為這一個重要的文化，酒店已經(jīng)和大眾緊密的聯(lián)系在一起了，消費者都需要感受到這里的一切才是，作為酒店文化就是酒店精神的體現(xiàn)，酒店管理理念的體現(xiàn)。

    作為酒店歷史、酒店品牌價值的綜合體。這些都是需要酒店的文化主題，作為酒店的經(jīng)營中必須有明確的主題，也就是需要體現(xiàn)酒店的文化，把中國的酒店做出有特色的文化品牌效應。讓企業(yè)有鮮明的文化特色和歷史積累，要有鮮明的文化主題。打造出具有自己鮮明特色的酒店氛圍，現(xiàn)在的酒店很多都沒有做出明確的酒店特色品牌，象這樣的有了厚重的文化和鮮明的個性才是酒店取勝的重要因素。

    反之沒有文化的酒店就沒有個性了，在現(xiàn)代這樣就很難生存下去的了。隨便敷衍了事,既沒有鮮明的個性也沒有長期歷史的積累,酒店文化又和酒店的經(jīng)營格格不入，酒店的主題又缺乏新意，只是盲目的追求一致化或盲目的追求“統(tǒng)一”。酒店的風格和文化內(nèi)涵并沒有很好的體現(xiàn),只是千篇一律的套用和借用別人的東西,其結(jié)果就是設計出不符合實際的酒店VI形象,或者有似曾相識的形象,恰恰忽略了自己酒店本身特有的主題風格和文化氛圍。這種對酒店VI形象的設計是酒店形象設計中的大忌。所以酒店品牌從深圳人和時代開始，讓每一家酒店注入文化。

Culture and image of the hotel design hotel in an atmosphere of style and culture

    As an international modern society, the hotel's culture and image of the hotel design is tied together, and the hotel's fine, gas, God must be linked, as this is an important cultural, the hotel has close ties and the public together, consumers need to feel that everything here is, as the hotel culture is the embodiment of the hotel, the hotel management philosophy is all about.

     History as a hotel, the hotel brand value of the complex. These are the needs of the cultural theme hotel, as hotel operators must have a clear theme, which is needed to reflect the hotel's culture, making the hotel a distinctive Chinese cultural brand. Allow enterprises to have distinct cultural characteristics and historical accumulation, there must be a distinct cultural theme. Build a hotel with its own distinct characteristics atmosphere, the hotel now many of the hotel did not make clear characteristics of the brand, like this has profound cultural and distinctive personality is an important factor in winning hotel.

     On the contrary there is no culture of the hotel is not personal, it is difficult in the modern way to survive the. Just muddle through, neither a distinct personality and no long-term accumulation of history, culture and hotels and hotel business out of tune, the theme of the hotel and lack of new ideas, but the pursuit of the same blind or blind pursuit of "unity." The hotel's style and culture are not well represented, but the monotony of applying and borrow other people's things, the result is not realistic to design the hotel VI image, or a familiar image, the hotel itself ignores its own unique theme style and culture. This image of the design of the hotel is the hotel VI image design of the taboo. So the hotel brand from Shenzhen and era, so that each hotel into the culture.