酒店品牌建設計、營銷總監(jiān)崗位職責

酒店市場營銷，熟悉酒店市場營銷工作的內容！

全面負責酒店品牌建設計營銷工作，在營銷部經理配合下，制定營銷計劃，組織和招徠客源，掌握市場信息， 內外協(xié)調溝通，確保酒店

取得良好的經濟效益和社會效益。
1、全面負責酒店近期和遠期經營目標，結合市場情況，負責提出參與制定酒店對外銷售以及招徠客源的計劃；
2、研究和掌握國內外旅游市場的動態(tài)和顧客的潛在需求，匯集理對外銷售策略，定期向總經理提交書面報告；
3、保持同上級旅游管理部門、中外旅行社、航空公司、鐵路客運站及駐本地外國商社、辦事處、政府外事部門的密切聯(lián)系，并

同各客戶間建立長期穩(wěn)定的良好合作關系；
4、負責酒店的宣傳推廣工作，酒店品牌建設計積極參與酒店產品的更新改造和組織合開發(fā)，提高酒店的聲譽和影響力；
5、指導酒店對內、對外的各種廣告活動，制定酒店短期和長期的宣傳推廣計劃，并經總經理審批后執(zhí)行；
6、與各部門建立良好的協(xié)作關系，廣泛聽取客戶意見，處理重大投訴，以確保銷售計劃的實施和落實；
7、選擇并培訓不同年齡和不同層次的酒店銷售隊伍，指導銷售人員不斷學習，更新專業(yè)知識，提高銷售技巧，以適應市場的變

化；
8、定期對下屬人員進行績效評估，按照酒店的獎懲制度進行獎懲，不斷提高人員的思想素質，專業(yè)技能，組織活動能力和開拓

進取精神，培養(yǎng)銷售人員的高度責任感；
9、審閱每天業(yè)務報表，理解當天出租率和VIP接待情況，檢查各部門接待VIP情況，按規(guī)定要求接待好VIP；
10、向總經理提交參加重要的銷售活動和公關活動的計劃，經總經理審批后，組織有關人員，準備宣傳資料，制定行動方案進

一步加以推廣。

Hotel brand building design, Marketing Director Responsibilities

Hotel marketing, familiar with the contents of the hotel marketing work!

Fully responsible for the marketing of the hotel's cooperation with the Marketing Manager to develop a

marketing plan, organize, and to attract tourists to grasp market information, internal and external

coordination and communication, to ensure that the hotel made good economic and social benefits.
Fully responsible for the hotel near-and long-term business objectives, combined with market conditions,

responsible for proposing the plan involved in the development of the hotel's external sales and attract

tourists;
2, study and master the domestic and international tourism market dynamics and potential customer needs,

bringing together the management of external sales strategy, submit a written report to the General Manager on

a regular basis;
3, to maintain with superior travel management departments, and foreign travel agencies, airlines, railway

passenger station, and in the local foreign trading companies, offices, government, foreign affairs department

in close contact, and long-term stable cooperative relations with all customers;
4, responsible for the publicity and promotional efforts of the hotel, the hotel brand building design actively

involved in the renovation of the hotel product and organization co-development, the hotel's reputation and

influence;
Guidance Hotel and internally, the external variety of advertising campaigns, the development of hotel short-

term and long-term promotion plan, and general manager of approval;
6 to establish a good collaborative relationship with various departments, widely listened to customer

feedback, dealing with major complaints, in order to ensure the implementation of the marketing plan and

implementation of;
7, selection and training of different ages and different levels of the hotel sales team to guide sales staff

to keep on learning to update professional knowledge and improve sales skills to adapt to market changes;
8, regular performance evaluation of subordinates, rewards and punishments according to the hotel reward and

punishment system, and continuously improve the ideological quality of the staff, expertise, organizational

activity and the pioneering spirit and cultivate the high degree of responsibility of the sales staff;
9, reviewed daily business reports, understanding the day of occupancy and VIP reception in, check the

department to receive the VIP, the requirements to receive the good the VIP;
10 participate in the important sales activities and public relations activities of the plan submitted to the

General Manager, approved by the general manager, organize relevant personnel, preparing promotional materials,

development of action plans to further promote them.