開展酒店市場銷售計(jì)劃活動(dòng)，營銷部營銷員的崗位和職責(zé)！

  在營銷部經(jīng)理的領(lǐng)導(dǎo)下，做好酒店的銷售工作，積極爭取客源，負(fù)責(zé)將客戶意見及時(shí)反饋到有關(guān)部門，為客戶提供良好的服務(wù)。
1、根據(jù)酒店市場銷售計(jì)劃，按照客源構(gòu)成的比例要求，完成商社客戶、旅游團(tuán)隊(duì)和散客的銷售任務(wù)，完成銷售指標(biāo)；
2、與客戶保持密切的業(yè)務(wù)聯(lián)系，按照不同的季節(jié)、不同市場情況提出不同的銷售價(jià)格；
3、分析客戶心理，了解客戶對酒店設(shè)施的要求和各方面的需求，有針對性地進(jìn)行銷售，向營銷部經(jīng)理提供客戶信息；
4、積極地參加酒店舉辦的各種促銷活動(dòng)，開發(fā)新客戶；
5、利用公用技巧和銷售技巧，廣交各界人士，擴(kuò)大酒店影響。開展有計(jì)劃的銷售活動(dòng)，每次外出酒店市場銷售，都必須寫銷售報(bào)告，為每個(gè)客戶建立檔案，并有計(jì)劃地發(fā)展新客戶。

思考與習(xí)題

1、根據(jù)上述各崗職責(zé)的描述，勾勒酒店市場營銷工作內(nèi)容的框架結(jié)構(gòu)。
2、根據(jù)營銷部經(jīng)理崗位職責(zé)的要求，你認(rèn)為一個(gè)合格的營銷部經(jīng)理應(yīng)具有什么樣的素質(zhì)要求和能力？
3、根據(jù)營銷部營銷員崗位職責(zé)的要求，你認(rèn)為營銷員的工作重點(diǎn)是什么？
4、如果你是一個(gè)見習(xí)營銷員，根據(jù)營銷部營銷員崗位職責(zé)的要求，針對自身，你應(yīng)注意哪些事項(xiàng)？

To carry out the Sales & Marketing program activities, roles and responsibilities of the marketing department marketing staff!

  Under the leadership of the Marketing Manager, do the work of the hotel's sales, and actively seek the source is responsible for customer feedback and timely feedback to the relevant departments to provide customers with good service.
1, according to the hotel marketing plan, in accordance with the ratio requirement constituted by the source, complete the trading customers, tourist groups and individual sales tasks, achieve sales targets;
2, to maintain close business contacts with customers, according to different seasons, different market conditions of different sales prices;
3, analysis of customer psychology, understanding of the requirements of the customers of the hotel facilities and all aspects of demand, targeted sales and marketing manager of customer information;
4, and actively participate in various promotional activities organized by the hotel, to develop new customers;
5, the use of common techniques and marketing skills, make people from all walks of life, expanding the hotel influence. Each time you go out for sales, sales reports have to be written to carry out the planned sales, create a file for each customer, and there are plans to develop new customers.

Thinking and Problems

1, according to the description of the above Kong responsibilities, outlines the framework structure of the hotel marketing work.
2, according to the requirements of the marketing manager job responsibilities, do you think that a qualified marketing manager should have what kind of quality requirements and capabilities?
3, according to the requirements of the job responsibilities of the marketing staff of the marketing department, do you think that the focus of marketers?
4 If you are a trainee salesman, according to the requirements of the job responsibilities of the marketers of the marketing department itself, you should pay attention to what matters?