酒店有哪些營銷方式？以下是酒店各種市場營銷新理念（二）
5.酒店網絡營銷
    酒店網絡營銷就是以國際互聯網絡為基礎，利用數字化的信息和網絡媒體的交性來輔助營銷目標實現的一種新型的是市場營銷方式。具體來說，酒店網絡營銷就是酒店借助互聯網平臺，通過與潛在購買者在網上直接接觸，向購買者提供酒店產品和服務，以達到一定營銷目的的營銷活動。
6.酒店觀念營銷
    隨著物質生活條件和社會文化水準的提高，消費者憑一時激情誘發購買的時代一去不復返。目前，消費者需求日趨復雜，眼光變得十分挑剔，這與消費者觀念差別密切相關，這些觀念存在著摩擦與沖突。多數消費者還缺乏明確的消費者觀念，基本上處于產品觀念不穩定的磨合期。
    所謂酒店觀念營銷，指酒店將市場需求趨勢轉化為產品項目開發的同時，利用說服與促銷，提供近期的消費走向及其相應的產品信息，引起消費者關注與認同，并喚起消費者對新產品期待的一種營銷觀念或策略。酒店概念營銷著眼于消費者的理性認知與積極情感的結合，通過導入消費新觀念來進行產品促銷。目的是使消費者形成對新產品及企業的深刻印象，建立起鮮明的功用概念、特色概念、品牌概念、形象概念、服務概念等，從而一舉多得，增強酒店的競爭性實力。酒店概念營銷認為，消費者愿意購買某種產品而不買其他產品，是接受相應消費者觀念的結果。產品上市前只有從觀念上促成消費者新的認知，并將觀念附載在相應的產品及企業形象上，繼而轉化為特定產品或品牌概念，才能引起消費者的欲求及購買投向的基礎性條件。
7.酒店關系營銷
    所謂酒店關系營銷，是把營銷活動看成是一個酒店與消費者、供應商、分銷商、競爭者、政府機構及其他公眾發生互動作用的過程，其核心是建立和發展與這些公眾的良好關系。這種良好的關系具有雙向溝通、合作、雙贏、親密和控制的性質，它是酒店市場營銷成功與否的關鍵因素。
8.酒店整合營銷
    上世紀90年代的西方，隨著以互聯網為代表的新興媒體的興起，酒店在選擇媒介進行宣傳時，面臨著日益多樣化的局面，同時，消費者也受到越來越多新興媒體的沖擊。如何更好地使用媒介，更有效地使用媒介，更有效地影響目標市場，更合理地使用營銷組合，成為每一個酒店市場營銷專業人員日常工作的難題。酒店整合營銷，就是從解決這些日常營銷活動的困難中而來的。為了避免不同媒介組合之間各自為戰甚至相互矛盾的局面，將酒店各項營銷活動整合于酒店戰略營銷管理目標體系之下，更好地促進營銷率的優化以及營銷成本的降低，越來越多的酒店提出并實施了某種形式的整合營銷行為，即由酒店的各項營銷組合傳遞給消費者的一個統一并且能夠代表酒店產品或酒店形象的一元化行為。
    與傳統營銷4P相比，整合營銷傳播理論的核心是4C，即相應于“產品”，要求關注客戶的需求和欲望，提供能滿足客戶需求和欲望的產品（customer）；相應于“價格”，要求考慮客戶購買的便利性（convenience）；相應于“促銷”，要求注重和客戶的溝通（communication）。整合營銷理論對提高酒店企業的競爭力和核心能力，保證酒店企業的可持續發展發揮巨大作用。
Hotel marketing? The following is a hotel a variety of marketing a new concept (b)
(5) Hotel Internet marketing
    Hotel Internet marketing is based on the Internet for the delivery of digital information and network media to assist the marketing objectives to achieve a new kind of marketing approach. Specifically, the hotel Internet marketing is the hotel through the Internet platform, and direct contact with potential buyers on the Internet, hotel products and services provided to the purchaser, in order to achieve the marketing activities of certain marketing purposes.
6. Hotel concept of marketing
    With the improvement of material living conditions and social and cultural standards of the consumer era with a moment of passion induced to buy a thing of the past. Currently, consumer demand is increasingly complex, the vision has become very picky, and consumers to the concept of difference is closely related to the concept of the existence of friction and conflict. The majority of consumers still lack a clear concept of consumer, basically in the run-in period of the product concept of instability.
    The so-called hotel concept of marketing, the hotel market demand trends into product project development at the same time, the use of persuasion and promotion, the recent trend of consumption and their corresponding product information, cause consumer concern with identity, and to arouse the consumers' new product look forward to a marketing concept or strategy. The hotel concept marketing focus on the combination of rational consumer awareness and positive feelings through the introduction of a new consumer concept to product promotion. The purpose is to enable consumers to form a deep impression on new products and businesses, and establish a distinct usefulness of the concept, characteristics of the concept, the concept of brand image concept, the service concept, which serve multiple purposes, to enhance the competitive strength of the hotel. The hotel concept of marketing that consumers are willing to buy a product instead of buying other products, is to accept the results of the corresponding consumer perception. Products to market from concept contributed to consumer awareness, and attached to the concepts contained in the products and corporate image, and then translated into a specific product or brand concept, in order to arouse consumer desire to buy to invest in the basic condition .
Hotel relationship marketing
    The so-called hotel relationship marketing, marketing activities as a hotel with consumers, suppliers, distributors, competitors, government agencies and other public interaction process, its core is the establishment and development of these public good relationship. Such a good relationship with two-way communication, cooperation, win-win situation, intimacy and control nature, which is a key factor in the success of hotel marketing.
Hotel integrated marketing
    Western-1990s with the rise of the Internet, new media, hotels in select media publicity, facing increasingly diverse situation, at the same time, consumers have also been more and more the impact of new media. How to make better use of the media, more effective use of media to more effectively influence the target market, a more rational use of the marketing mix, as every hotel marketing professionals everyday work problems. Hotels, integrated marketing, comes from the difficulties of solving these day-to-day marketing activities. In order to avoid fighting each other and even conflicting situation in the different media mix, the hotel of the marketing activities integrated into the hotel strategic marketing management target system under better promote the optimization of marketing rate, and lower marketing costs, more more hotels proposed and implemented some form of integrated marketing behavior, passed on to consumers by the marketing mix of hotel a unified and able to represent the singularity behavior of the hotel product or image of the hotel.
    4P compared with traditional marketing, integrated marketing communication theory core 4C, corresponding to the "product" called attention to customer needs and desires, and to provide products that meet customer needs and desires (customer); corresponding to the "price" asked to consider the convenience of customers to buy (earliest convenience); corresponding to the "promotion", requires focus and customer communication (communication). Integrated marketing theory play a significant role to improve the competitiveness and core competencies of hotel enterprises to ensure the sustainable development of enterprises of hotel.