度假區(qū)的別野式酒店VI設計飯店，酒店目標市場選擇與定位！
轉(zhuǎn)變思路、開拓新市場
    某飯店是位于某濱海度假區(qū)的別野式飯店，開業(yè)后，面對各家飯店對商務、旅行團等客人的激烈競爭，改飯店通過對目標進行營銷。飯店為了開發(fā)市場，通過各種途徑從記錄在案的客戶中尋找良好經(jīng)歷的家庭旅游者，為他們做出下一年的預定：飯店免費為不同年齡兒童提供體育活動、游戲、藝術(shù)和雕刻、短足戶外活動，同時為13~17歲的少年免費提供沖浪、航行、高爾夫球、潛水、網(wǎng)球等培訓課程；此外還組織主題比賽、填字游戲和與快餐店共同搞活動等來吸引兒童；飯店在下一季度的早期預定貨淡季預定時，對攜帶孩子的家庭給予大幅度優(yōu)惠。通過上述活動，使該酒店VI設計飯店在當?shù)丶ち业氖袌龈偁幹羞_到了年均75%以上的出租率，比其他同行高出10多個百分點。
SKYIARK家庭餐廳尋找市場空當
    日本SKYIARK家庭餐廳是一家善于選擇經(jīng)營方向而大獲成功的企業(yè)，其目標選擇準確，則于功于市場研究深入。改公司創(chuàng)始人茅野先生看到餐飲經(jīng)營是大有市場的，但同時也清醒地看懂這一行業(yè)競爭對手林立，插足其間相當不易。于是，他先進廣泛地深入調(diào)查，結(jié)果發(fā)現(xiàn)全日本尚未有以家庭小銷售對象的餐廳。這樣，他在1970年創(chuàng)辦了第一間家庭餐廳。這家小店僅用了十年的時間就發(fā)展成為一家有名氣的餐飲集團，擁有近1009家連鎖餐廳和食品系列店。
Another wild-type resort hotel, VI design hotel, hotel target market selection and positioning
Change ideas, develop new markets
    A hotel is another wild-type hotel is located in a coastal resort, after opening the face of fierce competition for business, tours and other guests of each hotel, change the hotel through target marketing. Hotel for them to develop the market, find a good experienced domestic tourists by customers in a variety of ways from the record, make a reservation for next year: the hotel free of charge for children of different ages in sports activities, games, art and sculpture, short enough outdoor activities, as well as 13 to 17-year-old boy, free surfing, sailing, golf, scuba diving, tennis and other training courses; in addition to organizing theme of the game, crossword puzzles and fast-food restaurants to engage in activities to attract children; scheduled cargo off-season is scheduled early next quarter, the hotel is given a substantial discount for families with children. Through the above activities, the hotel design hotel in the fierce market competition, more than 75% of average annual occupancy rate of over 10 percentage points higher than other colleagues.
SKYIARK family restaurant to find a market empty when
    The The Japan SKYIARK family restaurant is a good choose the operating direction of the success of the enterprise, its target selection is accurate, then in power in-depth market research. Change the company founder, Mr. Chino food and beverage business is a great market, but it also clearly understand the industry competitors everywhere, get involved in the meantime quite difficult. Thus, he advanced and extensive in-depth investigation and found that Japan does not yet have a restaurant family sales object. Thus, in 1970, he founded the first family restaurant. This shop only ten years to develop into a famous restaurant group, with nearly 1009 of chain restaurants and food series shop.
Another wild-type resort hotel design hotel, the hotel target market selection and positioning