想要知道酒店經(jīng)營(yíng)顧客的需求就要學(xué)會(huì)酒店市場(chǎng)細(xì)分的步驟
   （1）正確確定酒店市場(chǎng)的經(jīng)營(yíng)范圍。根據(jù)自己的經(jīng)營(yíng)條件和經(jīng)營(yíng)能力來(lái)確定酒店市場(chǎng)經(jīng)營(yíng)的范圍，就是市場(chǎng)細(xì)分的基礎(chǔ)。產(chǎn)品市場(chǎng)范圍應(yīng)以顧客的需求來(lái)確定，而不是以產(chǎn)品本身的特征來(lái)確定。
   （2）列出潛在顧客的基本需求。基本需求是指消費(fèi)者對(duì)某一產(chǎn)品最基本的功能屬性要求，也就是產(chǎn)品能夠提供給消費(fèi)者的核心利益。
   （3）了解不同潛在客戶(hù)的不同需求。對(duì)于列舉出來(lái)的基本的需求，不同顧客強(qiáng)調(diào)的側(cè)重點(diǎn)可能會(huì)存在差異。因此，企業(yè)需向各類(lèi)消費(fèi)者進(jìn)行典型調(diào)查，尋找潛在顧客的不同需求。
   （4）去掉潛在顧客的共同需求，而以特殊需求作為細(xì)分標(biāo)準(zhǔn)。這些共同的需求雖然重要，但只能作為市場(chǎng)營(yíng)銷(xiāo)組合決策的參考，不能作為市場(chǎng)細(xì)分的標(biāo)準(zhǔn)。
   （5）根據(jù)選定的細(xì)分因素對(duì)整個(gè)市場(chǎng)細(xì)分，并賦予這些子市場(chǎng)一定的名稱(chēng)。這些名稱(chēng)要有特色，讓人從名稱(chēng)就能想象到該市場(chǎng)的特點(diǎn)。
   （6）進(jìn)一步對(duì)自己的子市場(chǎng)進(jìn)行調(diào)研，深入認(rèn)識(shí)顧客的特點(diǎn)。
   （7）尋找?guī)讉€(gè)目標(biāo)市場(chǎng)并預(yù)測(cè)它們的規(guī)模。即在市場(chǎng)調(diào)查的基礎(chǔ)上，估計(jì)每一個(gè)細(xì)分市場(chǎng)的顧客數(shù)量，并對(duì)細(xì)分市場(chǎng)上的產(chǎn)品競(jìng)爭(zhēng)狀況及發(fā)展趨勢(shì)進(jìn)行深入的分析，放棄潛在需求量較少的子市場(chǎng)，把潛在需求較大的子時(shí)候才作為目標(biāo)市場(chǎng)。

Want to know the customer needs of hotel operators must learn to the steps of the hotel market segmentation
   (1) to correctly determine the scope of business of the hotel market. According to their own operating conditions and management ability to determine the scope of the market operators, market segmentation basis. Range of product markets should be based on customer needs to determine, rather than

To determine the characteristics of the product itself.
   (2) lists the basic needs of potential customers. Basic needs is the consumer the most basic functions of a product attribute requirements, is able to provide to the core interests of consumers.
   (3) understand the different needs of different potential customers. For the list of basic needs, emphasized by different customer focus may be different. Therefore, companies need to all categories of consumers for a typical survey, looking for potential customers

Different needs.
   (4) remove the common needs of potential customers with special needs as a subdivision standards. These common needs, while important, but only as a reference for decision making of the marketing mix, can not be used as the standard of market segmentation.
   (5) According to the breakdown of selected factors on the overall market segmentation, and give the name of these sub-market. These names have characteristics from the name people will be able to imagine the characteristics of the market.
   (6) further sub-market research, in-depth understanding of customer characteristics.
   (7) looking for a few target markets and to predict their size. , It is estimated that the number of customers for each segment on the basis of market research, competitive products and market segments on the status and development trend of in-depth analysis,

Give up the potential demand for smaller sub-markets, the potential demand for a larger child when as a target market.