經營酒店產品定價的原則、目標基礎、注意過程和問題
酒店產品定價原則
   （1）酒店產品的價格必須依據酒店產品的真實價值來制定。
   （2）酒店產品的定價必須適應市場求關系的變化。當酒店產品的市場供求關系變化時，酒店產品的價格就要圍繞其價值做相應的調整。
   （3）酒店產品的價格應保持相對的穩定。因為酒店價格在一定程度上代表了酒店在市場中的形象設計，價格變化頻繁會給消費者帶來酒店經營不穩定的印象，使消費者喪失對酒店的信心。一般在變動之前應提前較長一段時間給出變動幅度不應太大，一般不超過15%。
   （4）酒店產品的價格也應有一定的靈活性。雖然酒店產品的價格保持穩定，但也不是永遠不變，一點不變的。第一，旅游市場本身就有很強的季節性波動，酒店產品的價格應該有淡季和旺季的區分；第二，對于散客和團隊客人也應該采取不同的價格。
   （5）酒店產品的價格要接受國家政策的調整。旅游產品的價格首先要符合國家旅游行政主管部門和行業協會的縣官規定。在特殊時期比如黃金周等重大節慶期間，相關部門還會對酒店產品實施限價管理，酒店在調整價格時要充分考慮到。
酒店產品定價的基本程序
   （1）明確酒店的定價目標
    定價目標是指酒店所制定的價格在長期計劃之中所起到的作用，是一家酒店經營目標的基礎，是酒店知道價格策略和選擇定價方法的依據，在經營過程中，酒店的定價目標也會直接影響各個職能部門的經營決策，因此首先要確定酒店產品價格目標是獲取利潤，還是擴大市場占有等等，為后面定價方法和價格策略的選擇提供依據，也為各個部門的經營提供統一的指導。
   （2）深入市場進行調研。
    首先要在市場細分的前提下，找到酒店的目標市場，并深入了解目標市場的購買能力與購買習慣，準確判斷市場需求。
   （3）分析酒店產品的成本構成。
     酒店產品的成本一般包括建筑物、設施設備、勞務人員薪金等。客房作為酒店最重要的產品，其成本包括以下費用：酒店的修理費用，客房服務人員的勞務費用，客房的折舊費用，各種設備的折舊費用，各種低值易耗品的費用，酒店營業的業務費用，酒店經營管理費用和各項經營保險費用等。
   （4）分析影響酒店產品價格的因素。
   （5）選擇定價策略。
   （6）選擇定價方法。
   （7）確定酒店產品的價格
酒店在經營過程中需要考慮定價問題的幾種情況
   （1）酒店在心產品開發時，或者酒店產品找到新的銷售渠道或銷售市場時。
   （2）酒店的市場供求情況發生變化的時候。
   （3）酒店面臨激烈的競爭時，應考慮將價格適時的作調整。
Operating a hotel product pricing principles, objectives, based on attention to the processes and issues
Hotel product pricing principles
   (1) hotel product prices must be based on the true value of the hotel product to develop.
   (2) the pricing of hotel products must adapt to changes in market demand relationship. When the market supply and demand changes for hotel products, hotel products, prices will focus on its value to be adjusted accordingly.
   (3) hotel product prices should remain relatively stable. Because the hotel prices to some extent, on behalf of the image of the hotel in the market, prices change frequently give consumers the impression of instability of hotel operators to enable consumers to lose confidence in the hotel. General a longer period of time in advance before changing given the volatility should not be too large, generally less than 15%.
   (4) the price of the hotel product should also be some flexibility. Although the hotel product prices remain stable, but it is not always the same, the point remains unchanged. First, the price of the tourism market itself has a strong seasonal fluctuations, the hotel product should have the distinction of the off-season and peak season; for individual and team guests should take a different price.
   (5) the price of the hotel product to accept the adjustment of national policies. The price of tourism products must first meet the magistrate provisions of the National Tourism administrative departments and industry associations. In the special period, such as major festivals such as Golden Week period, relevant departments will be implemented on the hotel product limit management, hotel taking fully into account when adjusting prices.
The basic procedures of the hotel product pricing
   (1) clear the hotel's pricing objectives
    Pricing goal is the role played by the hotel set the price in the long-term plans, the foundation of a hotel business objectives, the hotel know the basis of the pricing strategy and selection of pricing methods in the course of business, the hotel's pricing objectives will directly affect the business decisions of the various functional departments, so we must first determine the hotel price target profit, or expand market share, etc., provide the basis for the choice behind the pricing methods and pricing strategies, but also for the operation of various departments to provide a unified guidance.
   (2) in-depth market research.
    We must first find the hotel's target market under the premise of market segmentation, and in-depth understanding of the target market's purchasing power and buying habits to accurately determine the market demand.
   (3) analysis of the hotel product cost structure.
     The hotel cost of the product in general, including buildings, facilities and equipment, labor and salaries. Rooms as the hotel is the most important product, the costs include the cost of repairs of the following expenses: hotel room service labor costs, depreciation costs of the room, a variety of equipment depreciation costs, the cost of all consumables, hotel business operating expenses, hotel operation and management costs, and all to carry on insurance costs.
   (4) analysis of factors affecting hotel prices.
   (5) pricing strategy.
   (6) to select the pricing method.
   (7) to determine the price of the hotel product
Hotels in the business process need to consider the pricing of several
   (1) Hotel in mind product development, or hotel product to find new sales channels or sales market.
   (2) hotel market supply and demand conditions change.
   (3) The hotel is facing stiff competition should be considered when will the price be adjusted timely.