古人云:凡事預(yù)則立,不預(yù)則廢!客觀有效地預(yù)測(cè)品牌標(biāo)識(shí)未來(lái),建立著眼于未來(lái)的品牌標(biāo)識(shí)戰(zhàn)略,并由此命名品牌標(biāo)識(shí),是謂“預(yù)勢(shì)命名法”。

       好的品牌標(biāo)識(shí)名字不僅要簡(jiǎn)潔明了、便于傳播和聯(lián)想、具有時(shí)代感,甚至更要建立符合國(guó)際一體化商業(yè)趨勢(shì)以及對(duì)未來(lái)市場(chǎng)擴(kuò)張的有效品牌標(biāo)識(shí)策略,根據(jù)品牌標(biāo)識(shí)策略來(lái)預(yù)設(shè)未來(lái)發(fā)展,再確定品牌標(biāo)識(shí)名稱。

       眾所周知,2006年度美國(guó)《財(cái)富》雜志評(píng)出的世界500強(qiáng)公司之首是埃克森·美孚(ExxonMobil),早在多年前,美國(guó)這家石油公司為了設(shè)計(jì)出既適應(yīng)世界各地風(fēng)俗,又符合各個(gè)國(guó)家法律的名字和圖案,邀請(qǐng)了多方面專家和機(jī)構(gòu),歷時(shí)6年、耗資1億美元調(diào)查了55個(gè)國(guó)家和地區(qū),最后才確定了?？松?/span>(EXXON)的命名,并且從設(shè)計(jì)出來(lái)的1萬(wàn)多個(gè)商標(biāo)中篩選出一個(gè),如今這個(gè)品牌標(biāo)識(shí)通行全球,品牌標(biāo)識(shí)價(jià)值已達(dá)上百億美元。很多時(shí)候,品牌標(biāo)識(shí)預(yù)勢(shì)也是一種極為重要的商業(yè)能力。

         The ancients said: everything in advance is established, not in advance is abandoned! Objectively and effectively predict the future of brand identity, establish a brand identity strategy focusing on the future, and then name the brand identity, is called "pre potential nomenclature".

         A good brand name should not only be concise and clear, easy to spread and associate, with a sense of the times, but also establish an effective brand identity strategy in line with the international integration business trend and the future market expansion. According to the brand identity strategy, the future development should be preset, and then the brand name should be determined.

        As we all know, ExxonMobil ranked the top 500 companies in the world by Fortune magazine in 2006. As early as many years ago, in order to design names and patterns that not only adapt to the customs of all parts of the world, but also conform to the laws of all countries, the US oil company invited many experts and institutions to conduct a six-year and $100 million survey in 55 countries and regions, Finally, the name of Exxon was determined, and one brand was selected from more than 10000 designed trademarks. Now the brand identity is popular all over the world, and the brand identity value has reached tens of billions of dollars. In many cases, brand identity is also a very important business ability.