完善酒店形象設(shè)計功能搭配，酒店產(chǎn)品組合的概念
酒店產(chǎn)品組合是指酒店提供給市場的各種不同功能的產(chǎn)品的搭配。參與功能搭配的既可以是酒店有形的產(chǎn)品如各種客房、餐廳、康體娛樂設(shè)施，也可以是酒店的形象、
logo設(shè)計、服務(wù)水準(zhǔn)和產(chǎn)品價格等無形內(nèi)容。
產(chǎn)品組合一般由酒店產(chǎn)品的廣度、長度、深度決定：
酒店產(chǎn)品的廣度：指酒店能提供多少項分類服務(wù)，如餐廳、客房、商務(wù)中心、康體娛樂、旅游等。
酒店產(chǎn)品長度：每一類的產(chǎn)品可以提供多少種不同的服務(wù)項目，如酒店客房，可以分成標(biāo)準(zhǔn)間、豪華間、單人間、三人間以及套房等，餐廳可以分為中餐廳、西餐廳、日式餐廳、韓式餐廳等。
酒店產(chǎn)品深度：指每一項服務(wù)中又能提供多少品種，如酒店套房中又可以分為總統(tǒng)套房、豪華套房和一般商務(wù)套房等，酒店中餐廳能提供多少種不同菜系口味的菜肴，多少種酒水飲料。
拓寬產(chǎn)品線的廣度，可以完善酒店的功能，提高整個酒店的整體綜合實力，加長產(chǎn)品線長度，可以滿足更多不同層次需求的顧客。注意的是一定要考慮產(chǎn)品線與產(chǎn)品線之間的關(guān)聯(lián)程度，關(guān)聯(lián)度太高會造成經(jīng)營浪費，需要整合，關(guān)聯(lián)度太低，酒店投入的人財物力會分散，增加了成本和管理的難度。
Improve the image of the hotel design features with the concept of the hotel product portfolio
The hotel portfolio is the hotel offers a variety of different functions of the market, the product mix. Involved in functions with both the tangible products of the hotel such as the various rooms, restaurants, sports and recreation facilities, can also be a hotel's image, logo design, service levels and product prices, intangible.
The product portfolio is generally determined by the hotel product breadth, length, depth:
The breadth of the hotel product: the hotel can provide a number of classification services, such as restaurants, rooms, business center, sports and recreation, travel.
Hotel Length: each type of product can provide many different services, such as hotel rooms can be divided into standard rooms, deluxe rooms, single rooms, triple rooms and suites, etc., the restaurant can be divided into a Chinese restaurant, Western restaurant, Japanese style restaurant, Korean restaurant.
Hotel Depth: each service can provide can be divided into varieties, such as hotel suites, presidential suites, deluxe suites and business suites, the hotel restaurant can taste the cuisine of many different cuisines, the number of alcoholic beverages.
Broaden the product line breadth, can improve the function of the hotel, the overall strength of the entire hotel, extended the length of the product line to meet the needs of different levels of customers. To note is that we must consider the degree of correlation between product lines and product line, the correlation degree is too high will cause the business waste, need to be integrated, the correlation is too low, the hotel's human, financial and investment force dispersion, increase the difficulty of cost and management .
