酒店的營銷增減效率通過酒店中間商的地位與作用
    對酒店而言，能直接銷售給最終消費賓客，單位利潤相對較高，而且對營銷渠道能進行最直接而有效的監管，這種傳統的選擇當然是不錯的。隨著市場的不斷發展和成熟，實際上，眾多酒店的銷售有賴于中間商的運作，畢竟酒店產品最終消費者（包括顯示和潛在的）數量龐大而且分散很廣，酒店假如只靠直接渠道而消耗大量人力、物力、財力，卻效果卻未必達到很好，因為生產領域到消費領域的轉移過程中，起到了橋梁的連接作用。由于中間商的存在，不僅大大簡化了營銷手續，節約了營銷費用，還擴大了營銷范圍，因此提高了營銷效率。酒店中間商的作用主要體現在以下六個方面：
   （1）提高酒店產品流通效率
    通過一個酒店中間商的介入，減少了交易的次數，使得產品流通的效率大大提高。這樣，中間商的介入幫助減少了許多工作量。銷售者和購買者的數量越多，酒店中間商介入所減少的交易次數及節約的社會總勞動就越多。這是酒店中間商最大的貢獻。
   （2）節省銷售總費用
    通過中間商，能減少酒店與最終消費者之間的節洽次數，尤其是減少了跨地區的接洽，節約了時間和人力，降低交易費用，提高了經濟效益。假設酒店有三個銷售員分別負責歐洲、韓國以及內等三個目標市場，如果近靠直接銷售的話，那單就國際差旅費、交際費來說，在各地預售點的開設、運營得用就已非常龐大。如果通過一家具有實力的旅行社中介，對于酒店來說，只需要中人力、物力與其搞好關系，并提供酒店VI設計高品質的產品與服務即可獲得一部分穩定的客源。
   （3）調節生產與消費之間的矛盾
    酒店中間商起著社會生產的“蓄水池”作用。一方面，酒店中間商的存在客源緩和供需之間在時間、地點和商品數量、種類等方面的矛盾；另一方面，酒店中間商的存在能為生產者和消費者帶來方便。對消費者而言，酒店中間商充當了他們的采購代理，酒店中間商可以在合適的時間和地點提供所需要的產品、靈活的付款方式和條件以及周到的售后服務；而對于生產者或貿易企業來說，酒店中間商的存在使酒店的銷路有了保證，降低了流通成本。

Hotel marketing increase or decrease in the efficiency of the status and role of the hotel brokers
    The hotel can be sold directly to final consumption of guests, the unit profit is relatively high, and marketing channels, the most direct and effective monitoring, the traditional choice of course is good. As the market continues to evolve and mature, in fact, a number of hotel sales depends on the operation of the middlemen, after all, the ultimate consumer of the hotel product (including display and potentially) a huge number and a wide dispersion, if the hotel direct channels alone consume a lot of manpower, material and financial resources, but the results may not achieve very good, because the transfer process of the production areas to consumption areas, play the role of a bridge connection. Due to the presence of middlemen, not only greatly simplifies the marketing procedures, saving the costs of marketing, has also expanded the scope of the marketing, thereby increasing the efficiency of marketing. The role of middlemen the hotel is mainly reflected in the following six areas:
   (1) improve the efficiency of the hotel product circulation
    Through the intervention of a hotel brokers, reduced the number of transactions, greatly improving the efficiency of product circulation. In this way, the middleman's intervention to help reduce the number of workload. The more the number of sellers and buyers, the hotel brokers involved in the reduction in the number of transactions and the total social labor saving more. This is the greatest contribution of the hotel brokers.
   (2) the total cost savings in sales
    Through intermediaries, to reduce the section between the hotel and the final consumer contact number of times, in particular, is to reduce the trans-regional contact, saving time and manpower, lower transaction costs, and improve economic efficiency. Assume that the hotel has three salespeople were responsible for the three target markets such as Europe, Korea and rely on direct sales nearly single international travel expenses, entertainment expenses, set up around the pre-sale point, operators use statistics already is very large. Strength through a travel agency intermediary for the hotel, just need the manpower, material and a good relationship with, and provide high quality products and services can be obtained as part of a stable source.
   (3) regulation of the contradictions between production and consumption
    Hotel brokers play a role of "reservoir" of social production. On the one hand, the hotel brokers exist source to ease the contradiction between supply and demand in respect of time, place and commodities number of types; the other hand, the existence of the hotel brokers for producers and consumers convenience. For consumers, the hotel brokers to act as their purchasing agent, hotel brokers can provide the required product at the right time and place, flexible payment options and conditions, as well as attentive service; For producers or trade enterprises, the existence of the hotel brokers hotel sales has been secured, reducing the distribution cost.