一種新興模式的酒店中間商酒店聯合體（Consortium）
        酒店聯合體作為一種新興模式的酒店中間商越來越被人們所接受，隨著連鎖酒店不斷發展，其規模與影響越來越大，在銷售、預訂、經營管理方面都更具有優勢，這對那些獨立的大酒店以及眾多小酒店來說，無疑是很大的威脅，為了提高自身競爭力，與龐大的連鎖酒店相抗衡，它們紛紛聯合起來，成立各種各樣的聯合組織，統稱為酒店聯合體。
    酒店聯合體是指一些具有相似標準的酒店自愿結合起來，共同交納一定費用，集中起來用于共同的促銷、預訂和其他服務。聯合體內的成員酒店使用一個共同標識，建成一套體的形象，以贏得更多的顧客。酒店聯合體的功能有些與酒店連鎖類似，如使用共同的預訂系統，搞聯合的、大規模的促銷活動，實行聯合采購等。不同之處是聯合體的成員酒店在財務、經營管理上是完全獨立的，聯合體或其他成員無權干涉。
        北京酒店VI設計和酒店連鎖一樣，當前世界上的酒店聯合體也是名目繁多，五花八門，不僅組織形式各異，連功能也不盡相同，其規模、條例更是相差很遠。如有的聯合體要求其成員具有相似水準，提供相似的設施與服務，面對一個特定的市場。有的聯合體，其新成員加入需要嚴格的申請、調查、投票等手續；有的聯合體則希望保持穩定的規模與接待能力；而有的聯合體的加入手續比較簡單，要求也并不嚴格，吸納范圍非常廣泛；有的聯合體只吸收獨立的酒店加入，不發展已屬于某一酒店連鎖的成員，有的聯合體則無此限制，但大部分聯合體允許其成員使用其他預訂系統的服務；有的聯合體側重于聯合促銷，有的強調聯合預訂，有的會更注重集體購買，還有的聯合體開辦學校以培訓各成員的員工；總而言之，盡管聯合體之間存在如此多的不同，它們的目的卻是一致的；使那些在國際上沒有代表組織的酒店能吸引更多的顧客來住。實踐證明，酒店聯合體是一種非常成功的形式。
        有這么多的酒店聯合體，它們指多以存在競爭也是難免。因此，酒店聯合體也會由自己的市場定位，有自己的特色與個性，并營造出鮮明的聯合體形象。
        有些酒店聯合體其成員均為經營優良的豪華酒店，聯合體本身也以高品質著稱，這里包括一些酒店聯合體中的佼佼者，如世界最受歡迎酒店組織（Preferred Hotels Worldwide 簡稱PHW）、世界一流酒店組織（The Leading Hotels of the world 簡稱LHW）等。其中，PHW的成員中有在世界最佳酒店排名榜上有名的香港半島酒店、法國巴黎的里茲酒店和布里斯托爾酒店、瑞士的奇蒙酒店以及美國的貝爾艾爾酒店。而LHW則自自詡不主動尋找成員，欲加入者必須自己提出申請。當然兩者均須嚴格的現場調查，董事會投票表決等程序，但一旦加入，則得到高品質的認可和榮譽。中國的廣州白天鵝賓館和北京貴賓樓酒店是LHW的成員，而北京王府酒店則是PHW的成員。
        有的酒店聯合體如美國的最佳西部國際組織（Best Western International）是中檔酒店的聯盟，最佳西部國際雖不如PHW和LHW那樣的豪華高檔，但其規模實力卻絲毫不遜，在世界20家最大的酒店聯合體排名中保持領先。也有專門由小酒店組成的酒店聯合體，如瑞士的就酒店協會就是將小酒店聯合起來，發揮特色經營的優勢，并在預訂、促銷方面集中力量與大酒店連鎖競爭，以謀得一席存在空間。還有的酒店聯合體將廉價酒店（或汽車旅館）組織起來，比較大的有美國的廉價客棧（Budget Host Inns）、友誼客棧（Friendship Inns）和澳大利亞的旗幟客棧（Flag Inns）等。另外，有的酒店聯合體非常有特色，如法國羅基斯與奧伯格（Logis and Auberges de France）是一個規模相當大的家庭旅館聯合體。
        酒店聯合體的特色各有不同，規模不一，而且聯合體內各成員的平均客房數相當很大。如英國航空公司合體的酒店平均客房數最多，為35間；而因特酒店、大別墅和法國羅基斯與奧伯格的成員平均房數較小，分別為55間、31間與6間。盡管它們差距很大，但其酒店VI設計發展的趨勢是一樣迅猛的。

Hotel Commonwealth Hotel brokers as an emerging model is increasingly being accepted, with the hotel chains continue to development, its scale and impact of more and more advantages in sales, reservations, management, For independent hotels as well as many small hotels, is undoubtedly a serious threat to order to improve their own competitiveness, and to compete with large hotel chains, they have together set up a variety of joint organization, collectively referred to as Hotel Commonwealth.
    Hotel Commonwealth is a voluntary combined with a similar standard hotel, jointly to pay a fee, together for the common promotion, booking and other services. Member hotels of the joint body's use of a common logo, built the image of a body, in order to win more customers. The Commonwealth of the hotel feature some of the hotel chain similar to the use of a common reservation system, engage in joint, large-scale promotional activities, the implementation of joint procurement. The difference is that members of the Commonwealth Hotel in finance, management is completely independent of the Commonwealth or other members of the right to interfere.
    The hotel chain, hotel complex in the world is also numerous, varied, not only different forms of organization, even the features are not the same, its size, regulations are very far. If the Commonwealth requires its members to have similar standards, and provide similar facilities and services, in the face of a specific market. Some of the Commonwealth, its new members to join the need for strict application, investigation, and voting procedures; some consortium hopes to maintain a stable size and reception capacity; some of the Commonwealth to relatively simple procedures, requirements are not strictly to absorb a very wide range; some of the Commonwealth only absorb independent hotels to join the development has to belong to a member of a hotel chain, and some of the Commonwealth does not have this restriction, but most of the Commonwealth to allow its members to use other reservation system services; some of the Commonwealth focused on joint promotions, and some emphasis on joint bookings, and some will pay more attention to the collective purchase, there is a consortium setting up schools to train members of staff; All in all, despite the Commonwealth there are so many different, their purpose is the same; on behalf of the organization in the international hotel to attract more customers to live. Practice has proved that the Hotel Commonwealth is a very successful form.
    There are so many hotels of the Commonwealth, they refer to the existence of competition is inevitable. Hotel Commonwealth will be reduced from its own market positioning has its own characteristics and personality, and create a distinctive image of the Commonwealth.
    Some hotels of the Commonwealth of its members are operating fine luxury hotel, the Commonwealth itself to high quality, including some hotels in the Commonwealth of the crowd here, such as the world's most popular hotels Organization (Preferred Hotels Worldwide, referred to PHW), the World Leading Hotels of the (The of Leading Hotels of the world referred to as LHW). Among them, the PHW's members rank the list of World's Best Hotels The Peninsula Hong Kong hotel, the Ritz in Paris, France and Bristol Hotel, Richmond Hotel in Switzerland and the United States Bel Air Hotel. LHW is self-prides itself on not taking the initiative to find a member of For entrants must submit an application. Of course, both must be a rigorous program of field investigation, the Board vote, but once joined, you get the recognition and honor of high quality. Guangzhou White Swan Hotel Beijing Grand Hotel is a member of the LHW's Beijing Palace Hotel is a member of the PHW's.
    Some Hotel Commonwealth is the alliance of mid-range hotels such as Best Western international organizations (the Best Western International), Best Western International, while not PHW and LHW end luxury, but the scale of the strength of not less in the world 20 The largest hotel complex to stay ahead of ranking. Exclusively by small hotels, the Hotel Commonwealth, such as the Swiss Hotel Association is a small hotel together, play to the advantages of operating characteristics, and booking the promotional aspects of centralized power and a large hotel chain competition, to have gained a seat on the existence of space . There is the Hotel Commonwealth of cheap hotel (or motel) organized large cheap inn (Budget Host Inns), Friendship Inn (Friendship Inns) and the Australian flag inn Flag Inns. In addition, Hotel Commonwealth is very characteristic, such as France, the Rockies and Oberg (Logis and Auberges de France) is a fairly large scale family hotel complex.
    The different characteristics of the Hotel Commonwealth, sizes, and the average number of rooms for members of the joint body is quite large. Average number of rooms such as British Airways fit most 35; Internet hotel, a large villa and France, the Rockies and the smaller members of the average number of rooms in Oberg, 55, 31 and 6 . Although they differ greatly from, but its trend of development is as rapid.